We were approached as this Tempe nail salon was undergoing a rebrand under new ownership, and it was in need of a website, photography, and social media to convey their new brand identity. The look they were going for was feminine, upscale, and inviting. We wanted all the photography and website to reinforce these integral motifs. The site was designed to be simple, functional, and yet elegant, and their social media to provide a showcase for their work and what differentiates them from nearby competing salons. We also helped them grow their Instagram from a few dozen followers to over one thousand real, local, engaged potential customers in a matter of months through organic targeted growth techniques and small focused ad campaigns.